If you don’t know where you’re heading, how do you know when you get there?
Strategy is a word that can scare clients, particularly if you’re in a young business. It can sometimes lead to months of star gazing and little output. We try to avoid unwieldy annual documents because let’s face it, a lot can change in a year in your fast paced business.
Instead, we offer quarterly ‘roadmaps’ which simply do what they say on the tin. They can be regularly updated and define; who we want to talk to, what we want to achieve and how do we want to achieve it.
This road map will bake the perfect PR pie as it defines your business objectives, key areas of focus, PR goals and objectives and finally your key messages.
Not a tactic in sight I hear you cry
This is because all tactics have to marry up to this framework and without it, the PR scattergun will start to fire off random pieces of activity which do not fit with the wider business focus.
We don’t have a one size fits all approach when it comes to defining PR road maps, it’s simply about matching your vision of success to the feasible possibilities for your business.