Project Description

Are you a home made JAM?

What’s it all about?

In the last Autumn Statement,Theresa May pledged to help ‘JAMs’ – an acronym for families that are just about managing to make ends meet each month. Official reports claim there are six million JAM families in the UK, all of which have at least one full time worker in the house. Quite simply, they are working age households on low incomes.

This set us thinking about a great reactive opportunity – what about the homemade JAMs?

Our mission

Those in the top 5% of earners in the UK with an annual salary of £70,000 or more who still feel they struggle to make ends meet every month. After all, you cut your coat according to your cloth don’t you?

The rest was easy, we set out to identify those on a salary of £70,000 or more who felt they

How we tackled it


What we achieved

National press coverage in Telegraphwith 2 case studies, Spectator & Thisismoney , Mailonline both receiving 59 shares and 395 likes,, Yahoo, IBT & AOL. Followed by a video in