Project Description

Britain’s Best Boss – The castle renovation

The Project

Chris Morling, owner and founder of comparison website money.co.uk invested £3 million pounds in his Cotswolds based HQ. He worked alongside designer Laurence Lleweyn Bowen to restore his Victorian castle. The results were phenomenal.

Our mission

To position the business as one of the UKs best places to work, highlighting all of the perks and benefits each employee enjoys. Not only did this work amazingly well with the regional and trade media, national outlets were also blown away by the fact that an independent business owner could offer such a great package.

What we did

The in-house team created a micro-site, impressive video content and photography. We focused on the campaign strategy, messaging and media relations activity.

The outcome

We secured over 100 pieces of coverage across national, regional, trade and online outlets alongside a range of global outlets. The Daily Mail paved the way with the perfect headline ‘Is this Britain’s best boss?’ which included a link to our video and was shared almost 2,000 times. This was followed up by the Mirror.co.uk, Sun.co.uk, Metro.co.uk, Business Insider, AOL and many more.

Chris Morlings’ Profile

As part of our business outreach, we also managed to land some nice coverage focusing specifically on Chris as an entrepreneur. He was featured in the Daily Mail Business Section, Management Today and we also submitted a byline article to City AM.