Having spent almost two decades building brands such as Santander, uSwitch, NS&I, Glassdoor, The Open University, Kelkoo, money.co.uk and Experian to name but a few, Tracy Dickerson set up PR by NorthStar in 2013 to offer a PR solution for businesses that want London agency results without the price tag.

“I’m passionate about PR and getting the best results for my clients. Whenever I work with a new client, it’s crucial for me to get under the skin of the business and really understand where you have been and where you are heading.  Sometimes its not your business profile you need to raise, its the profile of the person running it. These foundations are crucial for everything else.

“I can offer you senior counsel throughout the process. This is invaluable for your business, especially if you’re trying to establish your brand in the media for the first time. Every day is a strategy day as you strive to find the perfect media recipe for your business. There is no ‘one size fits all’ option when it comes to PR.

“Successful PR activity isn’t just about contacts. Whilst it helps get you noticed in a crowded in box, the strength of what you’re offering the journalist is key. Primarily, they want to write stories that satisfy both their readers and their editors, not their PR contacts.”